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Week 2.1

Marketing
Week 2 // Day 1GOAL OF THE LESSON
Examine professional marketing campaigns to learn how businesses establish their identity through marketing.
Lesson Plan and Activity Sheet
Presentation
ADVISER/EDITOR TO-DO: A key to selling in this modern world is knowing who your buyers are. The adviser should upload an Excel file of the students in the school, usually available from the front office. The file should include (each in separate columns): first name, last name, grade, homeroom, street address, city, state, zip code and parent email address. Upload the list on Yearbook Avenue under Sell>Student List.
Uploading the student list has several benefits:
  •  No one will need to type names as orders are placed.
  • It will make it easy to see who has purchased a book and who hasn’t, AND to easily track how many times each student is in the book.
  • Email addresses allow you to reach out to parents quickly, easily and conveniently.
This lesson is part of the Start Right: 7-Week Success Curriculum, class-length lessons that help advisers build a strong base of knowledge and resources. By the end of the Start Right units, students will not only have knowledge on a range of journalism topics, but will have completed spreads on the computer, will have a collection of photos for use on pages and will have folders of inspirational content for reference.
Find all the Start Right: 7-Week Success lessons on the Digital Classroom Homepage.

Week 2.2

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