Activity Mat Instructions
Use the "Logo Design Basics" power point to complete the Logo Activity Mat worksheet. Use slides 1-26 to complete the activity mat. Then complete slide #27 of the power point on the bottom of the back of the worksheet.
Use the "Logo Design Basics" power point to complete the Logo Activity Mat worksheet. Use slides 1-26 to complete the activity mat. Then complete slide #27 of the power point on the bottom of the back of the worksheet.
http://www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798
| logosactivitymat.docx.xlsx |
FIRST THINGS FIRST– A LOGO IS NOT A HEADER.It can be, but they aren’t always the same. Logos are shapes or symbols that represent your website/brand/business etc. Think about some famous logos and then decide if your blog really needs one.
GOOD LOGOS DO THE FOLLOWING…1. THEY LOOK GOOD BIG OR SMALL.Whether on a billboard, a business card, or a header– the logo is easy to spot. It can be resized for any medium, from a tiny favicon to a giant poster.
2. THEY LOOK GOOD IN COLOR OR BLACK AND WHITE.Even though the NBC logo is in color, would you recognize it even if it was in black and white? That’s the key. If the color is crucial, then think twice. You may find a situation in which you need it to be monochromatic.
3. THEY ARE RECOGNIZABLE WITHOUT WORDS.Just like number one, these logos stand out, without any words attached. There might be one version you see with words, but it is fine without it too. The shape does the talking.
4. IT CAN BE DRESSED UP OR DRESSED DOWN.Good logos can get decorated for Christmas, Fourth of July, or some big fancy event. All of these can be amended without compromising the original shape or symbol. Can your logo do that?
GOOD LOGOS DO THE FOLLOWING…1. THEY LOOK GOOD BIG OR SMALL.Whether on a billboard, a business card, or a header– the logo is easy to spot. It can be resized for any medium, from a tiny favicon to a giant poster.
2. THEY LOOK GOOD IN COLOR OR BLACK AND WHITE.Even though the NBC logo is in color, would you recognize it even if it was in black and white? That’s the key. If the color is crucial, then think twice. You may find a situation in which you need it to be monochromatic.
3. THEY ARE RECOGNIZABLE WITHOUT WORDS.Just like number one, these logos stand out, without any words attached. There might be one version you see with words, but it is fine without it too. The shape does the talking.
4. IT CAN BE DRESSED UP OR DRESSED DOWN.Good logos can get decorated for Christmas, Fourth of July, or some big fancy event. All of these can be amended without compromising the original shape or symbol. Can your logo do that?
